Integrity toys trumpeted a NEW partnership with Hasbro to produce Jem dolls!
You can find official press release HERE
The first to be produced is the item above
Hollywood Jem
Item will be sold at San Diego Comic Con for $125
and then the remaining dolls will be sold on Hasbro's website.
Its very strange because The Hub (Hasbro's cable network) stopped showing Jem a couple of weeks ago which lead me to believe the rumors about a new doll line were also scrapped
BUT I WAS WRONG!
This is not the first time Integrity created a line for an iconic property.
They produced a line for Paramount's Breakfast At Tiffany's and pieces for Rupaul and Katy Perry.
This new endeavor and each character unveiling should be an exciting and totally outrageous adventure!
If you're new to Integrity toys you should know their products are usually sold only through authorized dealers, like Happily Ever After in Philadelphia (www.happily.com)
Occasionally products are sold through their website in their shop (integritydirect) and products are also sold at their exclusive yearly convention.
Products are unveiled two or three times a year and on that day the authorized dealers take pre-orders on the items you want and you pray they are still available (dolls are usually produced in limited numbers).
This makes the items value double or triple on the secondary market (Ebay)
Information is limited but we are assuming we will see more of this Jem collection either at the upcoming convention or in the Spring 2013 line.
Your BEST bet to stay informed is to sign up for the WClub.
This is the Integrity toys "fan club" where you'll receive information first.
You can sign up to be alerted when they begin taking members for 2013 on the Integrity Toys website.
So
Get those DVDs out and sing at the top of your lungs because
It's Only The Beginning! ;)
Hollywood Jem Music Video!
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