Friday, July 12, 2013

NEW Martha Stewart Celebrations Collection at JC Penny









Finally the Martha Stewart Celebrations collection is available at your local JC Penny (hopefully).
It took a while in coming, perhaps as a result of the bickering between Stewart and Macy's.
Once you visit the section however you'll be quite puzzled at the reasoning for Macy's call of foul regarding Martha's decision to distribute products on their competitor's shelves.

As you can see in the photographs these items have very little similarities to those offered at Macy's.
Actually, they're small delightful finishing touch items that were offered by Martha Stewart through Kmart, that fans have missed since their partnership ended.

I truly missed the simple elegance and classic style the Martha Stewart designers brought to accent items such as: wrapping paper (particularly Christmas), ribbons, gift bags and paper decorations.

The highlight for me was the shelf of candy! Yes Martha Stewart candy!

The candy is offered as an accessory to the clear jars below. Glass jars of various shapes and heights filled with colorful candies have been a staple element on the covers and within the pages of Martha Stewart Living and was a regular fixture on her daytime talk show.

There are some items that of course Stewart and her most loyal followers would never use like for example paper plates:


But the mission of Martha Stewart products has always been to provide customers with items that reflect that clean New England classic style at a low price point. So you'll find the plates and napkins are paper, the glass jars are not really glass and the depression glass really depressing.

But for those devote fans who miss the Martha Stewart line of wrapping paper, ribbon and gift bags this should prove to be an enormous treat!

Please stop bye when you get a chance and don't forget to check in for new items as the seasons change!



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