Sunday, September 11, 2011

Bratz Don't Match!

Above is the latest MGA Bratz Toys R Us Exclusive Masquerade Cloe! (Click Here For Info)
While she is an awesome piece that is inventive, exciting (and thankfully because its not Barbie) she's not dipped in pink.
However
She does suffer from a common MGA Bratz line weakness; and that is: She does not match up with her promotional pictures, packaging photos or artwork.
Sadly MGA is not the only manufacturer that commits this infraction.
Many doll and toy companies commit this error for various reasons including Mattel and Integrity toys. (Although, Integrity dolls usually look better than promo pics)
They usually blame it on fabric shortage issues in factories.
However
This is a normal occurrence with the MGA Bratz line and substitutions are never made.
For example, if a doll's promo pic features a pink vest (as with 10th Anniversary Adri) a fabric substitution was not made, they just produced item sans vest.
Also details that accentuate the design, excitement and prestige of the piece are left out.
Take the doll above
The package art features a white ribbon corset and a much more glamours skirt design that didn't make the final cut.
BUT
MGA uses the more exciting photo to sell the doll.
MGA is SMART
They sell the IDEA of the doll
They sell the doll with an exciting photo of the doll that is not as detailed and cheaper to produce.
Packaing is everything!
But some customers actually would like the actual doll they are sold and would'nt mind paying the extra dollar!
So if you feel this way go to http://www.mgae.com/ click Registration and tell them what you would change about your latest purchase!
All you need is the barcode of your last purchase.
You can also email them HERE!
They seem very receptive and in the end they  produce great designs so good luck with it!
And we'll see what happens!

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